We’re looking for a Digital Marketing Specialist to help drive the commercial performance of our online channels.
This role is focused on optimisation and outcomes. You’ll be working across paid media, website performance, lifecycle marketing, and loyalty, using data to improve results and guide decisions.
The Opportunity
You’ll work closely with Marketing, eCommerce, Buying, and Operations to support profitable online growth. The focus is on improving efficiency, conversion, and customer value over time.
Key areas include:
- Paid media optimisation across Meta and Google
- Website conversion and CRO initiatives
- Email and SMS campaigns and automation
- Loyalty performance and repeat purchase behaviour
- Turning performance data into clear actions
About You
You likely have experience:
- Managing paid digital campaigns and budgets
- Working with performance metrics like ROAS and conversion rate
- In a retail or eCommerce business
- Using data to prioritise and improve outcomes
You’re comfortable being accountable for results and enjoy improving performance incrementally.
About Us
We are a multi-brand retail and eCommerce business operating across regional NSW and Tasmania, with a long-established presence in surf, lifestyle and specialty retail. Our brands are well known in their local markets and supported by a central head office in beautiful Port Macquarie.
The business continues to invest in its digital capability, systems and people, with a strong focus on sustainable growth, disciplined execution and continuous improvement. We value practical thinking, accountability and people who enjoy improving performance over time.
Ready to Apply?
If you're looking to bring your digital marketing experience to a new team click Apply Now or contact us at admin@wilsonretail.com.au for more info.
