Marketing Coordinator

As our Marketing Coordinator, you’ll play a major role in developing and executing marketing across social media, digital advertising, email, loyalty, events and in-store promotions.

Working closely with the Managing Director, Marketing Assistant, eCommerce team and store network, you’ll ensure our marketing is strategic, cohesive and always on-brand.

About the Role

We’re looking for someone who is creative, confident, organised and excited to work across a wide variety of marketing channels. This is a hands-on role with a lot of responsibility, perfect for someone who loves pace, variety and storytelling.

 You’ll be responsible for:

Social Media & Digital Marketing

• Create and schedule content across all social platforms
• Plan and run Meta and Google Ads campaigns
• Build and optimise email and SMS marketing
• Analyse performance and adjust campaigns to meet KPIs

Website & Content

• Update website content in collaboration with eComm & Product teams
• Ensure brand consistency across all digital touchpoints

Loyalty Program Management

• Drive growth and engagement of our loyalty program
• Manage member communications
• Develop referral programs, incentives and partnerships

In-Store Marketing

• Plan and deliver in-store promotions
• Create supporting POS materials including posters and flyers
• Coordinate promotional product distribution

Events & Activations

• Plan and manage in-store and off-site events
• Work with partners, sponsors and suppliers
• Produce event assets and coordinate logistics

Ambassador Management

• Recruit, brief and support ambassadors
• Manage contracts and brand expectations
• Coordinate team days and content shoots

Communication & Coordination

• Work closely with internal teams and store managers
• Coordinate marketing calendars and internal communication
• Produce the monthly internal newsletter

About Us

Wilson Retail Co., Australia’s leading independent surf and skate lifestyle retailer. With 16 stores and over 180 people across BoardCollective, Saltwater Wine, Stormriders, and Red Herring Surf, we’re proudly family-owned and operated – and we’re all about creating an amazing workplace culture.

We believe in looking after our team – here’s what we offer:

• A supportive and fun culture that celebrates individual and team achievements
• Generous employee discounts across all our stores
• Paid Employee Assistance Program (EAP)
• Career development opportunities

Ready to Apply?

This is a full-time role starting ASAP, so if you're looking to bring your marketing experience to a new team, we can’t wait to meet you!

Click Apply Now or contact us at admin@wilsonretail.com.au for more info.